Analyzing the utilization of business sustainability factors by entrepreneurs with disabilities in strengtheningtheir businesses

Omar, Nur Syafiqah (2024) Analyzing the utilization of business sustainability factors by entrepreneurs with disabilities in strengtheningtheir businesses. Project Report. Universiti Teknikal Malaysia Melaka, Melaka, Malaysia. (Submitted)

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Abstract

Social entrepreneurship is a unique approach to addressing social and environmental challenges, focusing on innovative solutions and sustainable financial returns. This studyaims to identify the extent to which the disabled in entrepreneurship and examine the factors of business sustainability in their businesses. Entrepreneurs with disabilities (EWD) have physical or cognitive limitations that may affect their business management ability. Despite these challenges, many EWD entrepreneurs have started successful businesses, contributing to the economy and providing employment opportunities. Understanding the use of sustainability factors by entrepreneurs with disabilities is essential to understanding their challenges, strategies to overcome them, and the benefitsof incorporating sustainability factors, such as increased competitiveness, customer loyalty and improved brand reputation. The findings contributed to the existing literature on sustainable business practices and provide valuable insights for policymakers, disability support organizations and entrepreneurs. The study aims to provide descriptive analysis, capturing attitudes, feelings, and behaviors, help entrepreneurs with disabilities achieve their goals, and provide knowledge and input forthe younger generation venturing into business. Findings and results have shown that most interviewees or respondents are motivated to improve their business despite facingchallenges through various efforts from the sustainable factors of the business they are involved in and do. Entrepreneurs with disabilities also improve their businesses throughvarious ways to maintain their businesses and ensure that customers like their product.

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