The push and pull factors that motivate local people to involve in craft and local product business in Sibu, Sarawak

John Senabong, Wilson Muling (2023) The push and pull factors that motivate local people to involve in craft and local product business in Sibu, Sarawak. Project Report. Universiti Teknikal Malaysia Melaka, Melaka, Malaysia. (Submitted)

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Abstract

The craft industry has emerged as a promising sector for economic growth and entrepreneurship. This study aims to examine the push and pull factors that motivate local people to engage in craft businesses in Sibu, Sarawak, Malaysia, using a quantitative research approach. By analyzing data collected through surveys, this study seeks to gain insights into the factors that drive local people involvement in the craft industry and inform targeted strategies to support their entrepreneurial endeavors. A quantitative research design was employed, utilizing survey questionnaires administered to a sample of local people involved in the craft business in Sibu, Sarawak. The survey included questions on various push and pull factors, allowing for a systematic analysis of the motivations and influences behind their engagement in the craft industry. Preliminary findings indicate the presence of both push and pull factors that motivate local people to participate in the craft business. Push factors encompass limited job opportunities, the desire for autonomy, and the need for income generation. Pull factors include the preservation of cultural heritage, passion for craftsmanship, and the perceived potential for business success. The quantitative analysis also explores the impact of additional factors such as educational background, access to resources, and market conditions on local people involvement in the craft industry. By examining these variables, policymakers and stakeholders can gain a comprehensive understanding of the complex dynamics that shape youth participation in the craft business. The results of this study will contribute to the existing body of knowledge by providing quantitative evidence on the specific push and pull factors influencing local people engagement in the craft industry in Sibu, Sarawak. These findings will have practical implications for policymakers, educators, and industry stakeholders, enabling them to develop targeted programs and initiatives that address the identified factors and support local people entrepreneurs in the craft sector. By utilizing a quantitative research approach, this study offers valuable insights into the motivations and drivers behind local people involvement in the craft business in Sibu, Sarawak. It highlights the importance of understanding the push and pull factors that influence local people decision-making and provides a foundation for future research in this field. Ultimately, nurturing entrepreneurial opportunities for youths in the craft industry can contribute to local economic development and cultural preservation in the region

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