Exploring the acceptance of MyRFiD by north-south expressway (PLUS) users

Mokhzani, Puteri Nur Kamilia (2024) Exploring the acceptance of MyRFiD by north-south expressway (PLUS) users. Project Report. Universiti Teknikal Malaysia Melaka, Melaka, Malaysia. (Submitted)

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Abstract

MyRFiD, also known as Radio Frequency Identification, is an electronic toll collection (ETC) system implemented in Malaysia. The history of MyRFiD can be traced back to the early 2000s when the Malaysian government realized the need for a more efficient and convenient method of collecting tolls on highways and highways. In 2004, the Malaysian government began the migration from the Touch 'n Go system to a more advanced and automated ETC system based on radio frequency identification (RFID) technology. The new system, known as MyRFiD, aims to improve the overall efficiency of toll collection, reduce congestion at toll plazas and improve user experience. Malaysia uses MyRFiD for toll collection because of its efficiency, convenience and cashless payment capabilities. This research aims to identify factors that can influence MyRFiD acceptance, determine the relationship between these factors and MyRFiD acceptance, and identify the most significant factors that can influence MyRFiD acceptance among users of the North-South Expressway (PLUS). A total of 155 respondents have been involved in answering the online questionnaire that has been distributed. A quantitative approach was used and the data was analyzed using the Statistical Package for Social Science (SPSS). A quantitative approach was used and the data was analyzed using the Statistical Package for Social Science (SPSS). Analysis results obtained from the Multiple Regression Analysis and Pearson's Correlation Coefficient showed that, perceived usefulness, perceived ease of use and social influence had the significant relationship and strong relationship on user acceptance of MyRFiD and the most effective factor was perceived usefulness with the highest Beta value. The findings of this research will provide valuable insights into the acceptance of MyRFiD technology in the Malaysian toll plaza context, assisting in the development of effective strategies to increase user acceptance and usage.

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