Peer influence on e-wallet luxurious purchases

Chin, Jia Min (2024) Peer influence on e-wallet luxurious purchases. Project Report. Universiti Teknikal Malaysia Melaka, Melaka, Malaysia. (Submitted)

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Abstract

In today's digital age, the influence of peers has a major impact in shaping our choices and behaviors in various aspects of life. One area where peer influence has gained significant relationship is in the consumer behavior, particularly when it comes to the use of e-wallets for luxurious purchases. As the world becomes more interconnected through social media platforms and online communities, individuals often find themselves influenced by the purchasing decisions of their peers. This paper aims to explore the influence of peer behavior on the use of e-wallets for luxurious purchases. The data collection technique for this study was a questionnaire using quantitative methods. The sample size is 180 respondents from Kuala Lumpur. To analyze the quality of the data, this study will use IBM SPSS Statistics as the tools and techniques for data analysis

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