Factors influencing consumer intention to use virtual reality in real estate industry

Pang, Yao Wei (2024) Factors influencing consumer intention to use virtual reality in real estate industry. Project Report. Universiti Teknikal Malaysia Melaka, Melaka, Malaysia. (Submitted)

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Abstract

The purpose of this study was to examine the factors that influence consumers' intention to use virtual reality (VR) technology in the real estate industry, including virtual room tours. To achieve this, the researchers used the Technology Acceptance Model (TAM), which includes variables such as perceived usefulness (PU), perceived ease of use (PEOU), and perceived enjoyment (PE). The research methodology is quantitative, and non-probability methods were used to collect data from respondents for this study. A total of 230 respondents from Kuala Lumpur, Malaysia, participated in the study. They were observed using non-immersive VR and then answered the questionnaire questions through Google Forms. The collected quantitative data were analyzed using Statistical Package for Social Science (SPSS) version 23. The analysis included descriptive analysis, a pilot test, a normality test, a reliability test, and multiple regression analysis. The outcomes obtained from this study proved that all independent variables (PU, PEOU, and PE) have a relationship with the intention to use VR in RE. The findings show PE is the most significant variable affecting the intention to use virtual reality in the real estate industry, with a beta value of 0.389. Finally, the study project's limits are outlined, and recommendations are given for upcoming scholars who may be interested in a similar topic

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