Cloud computing and business value creation in Alibaba Cloud (Malaysia) Sdn Bhd

Yap, Sung Ling (2024) Cloud computing and business value creation in Alibaba Cloud (Malaysia) Sdn Bhd. Project Report. Universiti Teknikal Malaysia Melaka, Melaka, Malaysia. (Submitted)

Text (Full Text) Cloud computing and business value creation in Alibaba Cloud (Malaysia) Sdn Bhd.pdf - Submitted Version Download (1MB)

Abstract

As a leading cloud service provider in Asia, Alibaba Cloud plays a crucial role in supporting various businesses in their digital transformation journey. Therefore, this research aimed to identify the positive impacts of cloud computing and propose new strategies for Alibaba Cloud (Malaysia) Sdn Bhd to create internal business value. This study employed the qualitative technique and the descriptive research design. By conducting interviews with 11 experts in Alibaba Cloud Malaysia, this study allowed the researcher to gain valuable insights into how Alibaba Cloud has contributed to the growth and efficiency of Malaysian businesses with its advanced cloud technology. The first objective was accomplished by examining the positive impacts of Alibaba’s cloud computing services success with the focus on scalability, cost-effectiveness, AI capabilities, enhanced security, and adherence to local compliance. So, the AliCloud system increased the number of adoptions in Malaysia because the users were satisfied with its commitment. The second research purpose has also been achieved as the new strategy initiatives for Alibaba Cloud to improve its service offerings and internal business value. These strategies included localizing cloud services, increasing investment in AI and machine learning, expanding partnerships and ecosystems, developing specific-industry solutions and focusing on sustainability. These proposed strategies are designed to help Alibaba Cloud solidify its market position in Malaysia and adapt to the changing needs of its customers, thereby driving innovation and business expansion in the region. The final sections of this study included the conclusion of the discussions and the future recommendations aimed at contributing to the strategic growth of Alibaba Cloud and providing valuable perspectives for other CSPs operating in similar markets

Actions (login required)

View Item