Awareness of digital marketing strategies Improving business performance of Malaysian food and beverages SMEs.

Suhaini, Nursuhada (2023) Awareness of digital marketing strategies Improving business performance of Malaysian food and beverages SMEs. Project Report. Universiti Teknikal Malaysia Melaka, Melaka, Malaysia. (Submitted)

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Abstract

Social media, influencer marketing, content marketing, email marketing, search engine optimization, pay-per-click, affiliate marketing, and mobile marketing are the most common categories of digital marketing platforms. The subject of the study was a business that operated in the food and beverage industry utilizing digital marketing techniques such as content marketing, video marketing, influencer marketing, and social media marketing. In chapter 2, the researcher discussed the concept of digital marketing, digital marketing strategies, the awareness of digital marketing strategies on food and beverage SME's, the significance of digital marketing strategies for food and beverage SME's, and food and beverage SME's. Digital marketing is a form of direct marketing in which consumers and vendors are electronically connected via email, websites, online forums, interactive television, and mobile communications. If digital marketing is extremely broad and social media marketing is a subset of digital marketing, then the precise focus of inbound marketing is content marketing. Social media marketing refers to activities conducted via socially interactive platforms like Facebook, Twitter, TikTok and Instagram. There are several different forms of mobile marketing, including in-app marketing, social media marketing, and location-based marketing Findings show that majority of SMEs are highly aware of digital marketing strategies especially social media marketing. Most of the SMEs use TikTok as their platform to do marketing. As for the consequence, it can be applied to digital marketing students, academic institutions and other SMEs businesses

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