The significance of universities in encouraging digital entrepreneurship among undergraduates at UTeM

Hasran, Nurain Najihah (2024) The significance of universities in encouraging digital entrepreneurship among undergraduates at UTeM. Project Report. Universiti Teknikal Malaysia Melaka, Melaka, Malaysia. (Submitted)

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Abstract

The rise of the digital economy has created new opportunities and challenges for aspiring entrepreneurs. As universities play a crucial role in nurturing and shaping the future workforce, it is essential to investigate their significance in encouraging digital entrepreneurship among undergraduate students. The aim of this study was to determine the significance of universities in encouraging digital entrepreneurship among undergraduates at UTeM. This research intended to evaluate the challenges faced by undergraduate students in starting and sustaining digital entrepreneurship ventures at UTeM. To achieve this objective, four key variables were evaluated, which are entrepreneurial mindset, social networks and support, education and training, and motivations and incentives. This research used quantitative methodologies. The Likert scale was used to gather data through a questionnaire from undergraduate students at UTeM. Data was collected from a sample of 169 undergraduate students at UTeM. The data was analyzed using Statistical Packages for Social Sciences (S.P.S.S). The instrument’s reliability was established through the application of Cronbach’s Alpha test. The Pearson Correlation and Multiple Regression Analyses have been used to assess the size and trend of the relationship between variables and to test research hypotheses. The results findings show all the independent variables had a significant relationship with the digital entrepreneurship among undergraduate students and entrepreneurial mindset becomes the most significant challenges faced by undergraduate students in starting and sustaining digital entrepreneurship ventures at UTeM. In conclusion, this study successfully achieved all two objectives, and the hypothesis shows all challenges have a positive relationship with the dependent variable. However, there are some limitations such as time limitation, insufficient knowledge of the theoretical framework, financial obligations and certain individuals may not be attracted to participation in online surveys.

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