Enhancing SME digitalization through sociopreneurship – Based program

Zainol Abidin, Nur Syahzanani Zulaikha (2024) Enhancing SME digitalization through sociopreneurship – Based program. Project Report. Universiti Teknikal Malaysia Melaka, Melaka, Malaysia. (Submitted)

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Abstract

Small and medium-sized businesses (SMEs) all over the world now see their problems and opportunities differently because of the digital revolution. Since the COVID-19 pandemic, digitalization in small and medium-sized businesses (SMEs) has grown and become more important. This is because SMEs are using e-commerce more than ever before. SMEs need to embrace digitalization and use new technologies to stay competitive and adapt to the changing business world. But many SMEs have trouble with digital transformation because of limited resources, a lack of digital skills, and resistance to change, which hinder their successful digital transformation. This thesis aims to explore the role of sociopreneurship-based programs in enhancing SME digitalization. Sociopreneurship, a blend of social entrepreneurship and technology-driven innovation, focuses on creating social impact while leveraging entrepreneurial approaches. In this research, the methodology that has been chosen is a qualitative research approach, including interviews and case studies. This study investigates the effectiveness of sociopreneurship-based programs in facilitating SME digitalization.

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