The impact of packaging criteria on high-tech companies’ performance

Mohd Shaifolazham, Nisa Nadiah (2024) The impact of packaging criteria on high-tech companies’ performance. Project Report. Universiti Teknikal Malaysia Melaka, Melaka, Malaysia. (Submitted)

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Abstract

Driven by increased customer demand for creative products and technical breakthroughs, Malaysia's technology industry has grown significantly in recent years. As Malaysian high-tech companies strive to develop advanced technologies, they face numerous challenges, particularly in the packaging area. A key factor in the success of high-tech products is their packaging, encompassing not only the physical protection of products but also the overall user experience and brand perception. Understanding the impact of packaging criteria on Malaysian high-tech companies is crucial to ensuring efficient product delivery, reducing risks, and maintaining customer satisfaction, particularly after the COVID-19 epidemic. Effective packaging criteria for high-tech products in Malaysia require careful consideration of various factors. These products are often fragile, sensitive to environmental conditions, and may require extended functionality. The packaging must adequately protect the product during storage, transportation, and handling, enhance the overall user experience, and reflect the brand image. Furthermore, as high-tech companies in Malaysia operate in a competitive market, packaging can serve as a strategic tool to differentiate their products, create a positive impression, and ultimately influence purchasing decisions, especially during a pandemic. Research objectives include analyzing current packaging criteria, assessing the challenges faced by high-tech companies, and proposing optimized packaging criteria to improve product quality, customer satisfaction and overall company performance. The study recognizes the importance of packaging design, material, aesthetics, functionality, usability, sustainability, innovation, and the use of packaging as a marketing tool in high-tech companies in Malaysia.

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