Factors that influence consumer intentions to use mobile banking

Mohammad Zubairi, Irdina Shafira (2024) Factors that influence consumer intentions to use mobile banking. Project Report. Universiti Teknikal Malaysia Melaka, Melaka, Malaysia. (Submitted)

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Abstract

In Malaysia, mobile banking has become a widely used and practical financial service that allows customers to do a variety of banking activities using their mobile devices. However, several factors that affect customer intentions have an impact on the acceptance and use of mobile banking services. The main elements influencing customer intentions to utilize mobile banking in Malaysia are summarized in this abstract. Consumer intents to use mobile banking are greatly impacted by factors such as user interface design, navigation, and transaction procedures. Consumer intentions are also influenced by social lifestyle, trends, and economic factors. Therefore, this study aims to factors that influence the intention of the consumer to use mobile banking. This study conducts quantitative methods. The researcher had gathered primary data by giving a survey questionnaire to all potential consumers that willing to use mobile banking. Probability sampling will be applied for 400 respondents. Pilot test and reliability analysis to ensure the accuracy of the data. The data collected had been analyzed using Statistical Package for Social Sciences (SPSS). This study contributes to consumer behavior to understand the factors that influence the intention of using mobile banking. Additionally, from the result, social lifestyle, trends, and economic factors have significant relationships in influencing consumer intention to use mobile banking. In future research, the researchers can use the proposed new conceptual framework to carry out the study or to add other variables to the study.

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