Analyzing user adoption and behaviour of GrabPay in Malaysia: The implications for the future of cashless payments in Malaysia

Choo, Sher Yi (2024) Analyzing user adoption and behaviour of GrabPay in Malaysia: The implications for the future of cashless payments in Malaysia. Project Report. Universiti Teknikal Malaysia Melaka, Melaka, Malaysia. (Submitted)

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Abstract

Grab is founded by Anthony Tan and Tan Hooi Ling since 2012, which act as a multifunctional platform that included various services such as GrabCar, GrabFood, GrabPay and so on. Among it, GrabPay is the digital wallet service that launched by Grab (Forbes, 2021). Recently, cashless transactions are become more common in Malaysia since the COVID-19 pandemic and the Movement Control Oder (MCO). However, the adoption and usage rate of GrabPay is relatively low compared to other digital wallet platform. Hence, the research was carried out to determine the factors influencing users' adoption of GrabPay in Malaysia, and to analyze the relationship between the identified factors and users' adoption of GrabPay in Malaysia. The researcher used quantitative method to conduct the research, with the involving of 385 users of Grabpay in Malaysian as the respondents. In the questionnaire, the researcher used the UTAUT model by Venkatesh to design the questions and the analysis such as frequency analysis, reliability analysis and correlation analysis was then carried out through SPSS. The result showed all the factors were positively influenced the adoption of GrabPay user in Malaysia, except performance expectancy. In the end of the study, the researcher had listed the limitation of the research and some recommendations for future research.

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