The SPaylater impact on customer privacy

Chin, Cui Yi (2024) The SPaylater impact on customer privacy. Project Report. Universiti Teknikal Malaysia Melaka, Melaka, Malaysia. (Submitted)

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Abstract

Customers are increasingly drawn to the convenience of digital payment methods as technology continues to advance. Customers find it much easier to meet their requirements when using this specific payment method. The paylater option is currently highly popular as a top choice for conducting digital transactions on a global scale. Individuals have the ability to participate in transactions to obtain goods or services, with the option to delay payment through this method, similar to using credit cards. The aim of this study is to analyse the SPayLater method and evaluate its effects on customer privacy. This research will aim to achieve three objectives which is to examine the relationship between SPayLater impact and customer privacy, test the correlation between each impact of SPayLater and determine the main impact of SPayLater on customer privacy. This study utilises an experimental research methodology to explore the research inquiry. To analyse the research study, a series of experiments were conducted, using statistical inferences to test the hypotheses. Quantitative research entails gathering and analysing numerical data using statistical methods.The location is in Selangor. This study intends to utilise Google Form as the platform for distributing the questionnaire to the participants. In this study, all of the research objectives have been successfully achieved. When considering hypotheses, it is crucial to assess their credibility. Based on the available evidence, it is clear that H1 and H2 are supported. However, H3 is generally not considered acceptable, indicating that it may not be supported by the data or align with the research findings.

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