Mass customization in De Cans Cans Services Sdn Bhd

Lee, Xin Row (2024) Mass customization in De Cans Cans Services Sdn Bhd. Project Report. Universiti Teknikal Malaysia Melaka, Melaka, Malaysia. (Submitted)

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Abstract

Mass customization is a driving force for businesses that want to keep ahead of the competition. Mass customization is the approach of producing reasonably priced in a market of goods and services customized to meet a specific customer's needs. Companies that provide mass customization have an advantage over competitors that solely provide generic goods. The paper straw market is expected to have considerable sales growth throughout the forecast year. The papers are strong, long-lasting, and absorbent, making excellent straws. Therefore, this study aimed to identify the criteria of paper straw mass customization criteria in De Cans Cans Services Sdn Bhd and to examine the customers’ and suppliers’ influence on the paper straw mass customization in De Cans Cans Services Sdn Bhd. A descriptive research design and qualitative research method were adopted in this study because it allowed the researcher to better comprehend the existing problem by gaining information from respondents in the De Cans Cans Services Sdn Bhd through interview sessions. The first research objective was achieved as the criteria of paper straw mass customization in De Cans Cans Services Sdn Bhd are product variety, modular design, customer involvement in assembly, innovation ideas, responsiveness to customer needs, readiness for change, and leadership support. The second research objective was also achieved, which was the customers’ and suppliers’ influence on the paper straw mass customization in De Cans Cans Services Sdn Bhd, which are customer integration, supplier integration, and cooperative relationships (CRs). By gaining insights into each criteria of mass customization and customers’ and suppliers’ influence on the paper straw mass customization, this research is beneficial to the researcher in order to develop a case study of identical products or services to evaluate mass customization.

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