Corporate social responsibility for biscuits and confectionary: A case study at Shoon Fatt Trading Sdn. Bhd.

Lim, Pei Fang (2024) Corporate social responsibility for biscuits and confectionary: A case study at Shoon Fatt Trading Sdn. Bhd. Project Report. Universiti Teknikal Malaysia Melaka, Melaka, Malaysia. (Submitted)

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Abstract

Corporate social responsibility is a business model by which companies make a concerted effort to operate in ways that enhance rather than degrade society and the environment. CSR helps both improve various aspects of society as well as promote a positive brand image of companies. Besides, CSR Malaysia acts as a bridge between corporate companies and the needy by organizing various events that benefit the poor. By implementing a CSR policy, companies can show investors that they are doing their best to operate ethically and responsibly. While carrying out their activities, companies have particular social responsibilities such as minimizing environmental pollution. Nowadays, many companies implement CSR program in their business. Despite the growing awareness of the importance of CSR, many companies struggle to effectively implement and integrate CSR practices into their core business operations. Therefore, this study aimed to identify the reasons Shoon Fatt Trading Sdn. Bhd. implement CSR programs and examine the ways Shoon Fatt Trading Sdn. Bhd. implements effective CSR governance. Exploratory research design and qualitative research method were adopted in this study because it allowed the researcher to better comprehend the existing problem by gaining information from respondents in the Shoon Fatt Trading Sdn Bhd through interview sessions. The first research objective was achieved as the reasons Shoon Fatt Trading Sdn Bhd implement CSR program include economic CSR, environmental CSR, society CSR, customer loyalty, and corporate image. The second research objective had also been achieved as the ways implement effective CSR governance in Shoon Fatt Trading Sdn Bhd successfully, which are societal community within sustainability awareness, community care and sustainability contribution, and program initiated on the sustainable development. By gaining valuable insights into each reasons implement CSR programs and ways implements effective CSR governance in Shoon Fatt Trading Sdn Bhd, this research is beneficial to the researcher in order to develop a case study to furthermore that the successful implementation of CSR within an organization.

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