Acceptance of online digital business platform on school cooperatives among high school student

Ab Ghazab, Muhammad Amirulaiman (2023) Acceptance of online digital business platform on school cooperatives among high school student. Project Report. Universiti Teknikal Malaysia Melaka, Melaka, Malaysia. (Submitted)

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Abstract

The contemporary digital era was made possible by opening the door for technical advancements including internet platforms, automation, big data analytics, and artificial intelligence. The rapid advancement of technology has significantly transformed various aspects of our lives, including the way we conduct business and engage in transactions. In the realm of education, schools and educational institutions are embracingdigital transformationto enhance teachingand learningexperiences.One area where this digital shift is taking place is in school cooperatives, which provide goods and services to students within the school setting. With the advent of online digital business platforms, school cooperatives have the opportunity to leverage technology and offer a more convenient and engaging shopping experience for high school students. Based on previous findings, several problem statements were found in studies related to online digital. Amongthemare limited access of technology, trust and security concern and lack on general understanding on Information Technology (IT). The objective of this researched is to uncover the factors of online digital business platform acceptance on school cooperatives among high school student, to analyse the relationship of online digital business platform acceptance toward intention to use among high school student and to examine the most influence factors that affect the acceptance of online digital business platform on school cooperatives among high school student. A survey based on a questionnaire was used to collect data from 370 respondents, who were high school student from Dungun, Terengganu. This research uses simple random sampling as probability sampling in which samples are selected at random. The data obtained were analysed using Statistics and Social Science Package (SPSS). The results of this study indicate that all relevant constructs have shown a significant relationship between online digital business platform acceptance toward intention to use it. By understandingthe acceptance of online digitalbusiness platforms in school cooperatives among high school students, it can pave the way for more effective and impactful educational practices in the digital age.

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