The importance of skills in marketing and promotion for the potential entrepreneurs

Abdul Rahman, Nora Afidah (2024) The importance of skills in marketing and promotion for the potential entrepreneurs. Project Report. Universiti Teknikal Malaysia Melaka, Melaka, Malaysia. (Submitted)

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Abstract

This project investigates the importance of skills in marketing and promotion for potential entrepreneurs within in Malaysia. With the rapid growth business in Malacca, they are more potential entrepreneurs are increasing to be a entrepreneurs. This study aims a lack of skills in marketing and promotion, which prevent entrepreneurs from effectively identifying their brand products, understanding customer needs, and developing effective marketing strategies to attract and engage potential customers. The research methodology involves a quantitative methods analysis of potential entrepreneur’s feedback data. The quantitative analysis utilizes data collected from customer satisfaction surveys, customer complaints, and operational metrics to evaluate the importance of skills in marketing and promotion. However, The findings of this study also highlights the importance of marketing and promotion skills for entrepreneurs. In today's competitive marketplace, it is essential for entrepreneurs to have strong marketing and promotion skills in order to stand out from the competition and attract customers. The study also provides valuable insights into the different types of skills in marketing and promotion that can be used by entrepreneurs. By understanding the different options available to them, entrepreneurs can choose the skills that are most likely to be successful for their business.

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