Aleppo awareness campaign new media advertising using augmented reality technology

Mohd Fazal, Nur Fatin Farhana (2017) Aleppo awareness campaign new media advertising using augmented reality technology. Project Report. Universiti Teknikal Malaysia Melaka, Melaka, Malaysia. (Submitted)

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Abstract

This project aims to develop the interactive print advertisement for Aleppo Awareness Campaign that implements AR technology to deliver the animation or information to the user. So, with the multimedia technology advancement that occurs nowadays, it could give more impact and high awareness to people and attract them to give the extra care about this crisis through the campaign by developing the interactive advertisement using the new media technology. Aleppo is a city in Syria and become the center of Syrian conflict because of the geographic and economic importance. Because of this importance, President of Syria and his allies mobilize all their authority to attack the city and conquer the areas. Crisis of humanity in Aleppo has continued until now like never ends. With the new upgrading multimedia technology nowadays, Aleppo Awareness Campaign New Media Advertisement using Augmented Reality technology must be held to bring awareness to the whole world, especially Malaysians.

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