Data analytical tools to evaluate service of mobile communication providers in Malaysia using R language

Jamaluddin, Nurul Izzaimah (2017) Data analytical tools to evaluate service of mobile communication providers in Malaysia using R language. Project Report. Universiti Teknikal Malaysia Melaka, Melaka, Malaysia. (Submitted)

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Abstract

Nowadays, one of the sector in Malaysia that has been significant growth in the market is telecommunications sector. Among major telecommunication companies available in Malaysia are TM Berhad, Celcom, Maxis, U-Mobile and etc. However, many telecommunication service providers faced with the increasing competition and decreasing profits. In Computer Science, we are able to apply analytical method in doing visualization in finding best telecommunication provider among telecommunication sector in Malaysia. This project embarks to identify the data mining techniques for communication application where the data itself gotten from social media of Twitter platform. Besides, to analyses how the system could process and interpret the big data into a simple visualization. Then, build the computerized tools and recommend the data analytic models based on the collected result. From prepping data for pre-processing until conducting analysis, this project is focusing on the process of data science itself where Cross Industry Standard Process for Data Mining(CRISP-DM) methodology will be use as a reference. This analysis will be developed by using R language and RStudio packages. In sum, this project might brings insights of how the telecommunication industry nowadays and exposes it to the application of the data analytics lifecycle. Upon completion of this project, Malaysia telecommunication industry will get the benefit by improving their customer satisfaction and business growth. Besides, it will give the awareness to the telecommunication user of updated review from the users.

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