The characteristics of TikTok posts influencing micro-businesses success among students

Jamaludin, Nur Iwana Syazwani (2023) The characteristics of TikTok posts influencing micro-businesses success among students. Project Report. Universiti Teknikal Malaysia Melaka, Melaka, Malaysia. (Submitted)

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Abstract

Early in the '90s, Digital Marketing was coined as a term. The internet and the creation of the Web 1.0 platform ushered in the digital age. Statistical evidence shows that social media and digital marketing can be extremely effective. Musically was the original name of TikTok, but the app's current name has become a huge term in this digital age. For micro-business owners, TikTok makes it easier to find and attract clients. The characteristics of TikTok posts which are impactful appearance, engagement tools and relevant approach can be disseminated more widely, resulting in more positive outcomes. It raises major questions regarding how TikTok posts influenced micro-business success, particularly among students. To answer this question, this study conducted a poll of 150 students to see whether the qualities of TikTok posts influence the performance of micro-businesses among students. The findings revealed a substantial association between the variables because customers are concerned about the quality of social media posts, particularly TikTok posts, which have over 1 billion users worldwide. Through the analysis run in SPSS, this study resulted in only two variables (impactful appearance and relevant approach) that were found significant to be the characteristics of TikTok posts influencing micro businesses success among students. Business owners need to explore more about TikTok posts characteristics because digital marketing is at it peak so they can achieve their business objectives by doing so.

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