The factor influence consumer towards adoption of mobile payment in AEON Selangor, Malaysia

Teoh, Hui Jing (2023) The factor influence consumer towards adoption of mobile payment in AEON Selangor, Malaysia. Project Report. Universiti Teknikal Malaysia Melaka, Melaka, Malaysia. (Submitted)

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Abstract

In Malaysia, mobile payments were accessible, but only 8% of the population used them (Abdullah, Fauziah and Daud, 2020). This study will investigate the elements that impact Malaysians' decision to utilise digital wallets as the use of this technology rises. This study examines the factors that impact customer adoption of mobile payments. The data suggests that 57% of Malaysians own a smartphone, and it is projected that this number would increase by 1% over the next three years (Statista, 2019). As smartphone usage increases, so will the chance to provide clients a payment option with extra value. Moreover, this study will apply the enlarged Unified Theory of Acceptance and Use of Technology model by include performance expectation as an independent variable, underlining the uniqueness of this research. The respondents in this study were a convenience sample of 384 Malaysians, and the gathered data were analysed using Statistical Package for the Social Sciences.

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