Abd Rahman, Nurul Balqis (2023) Factors contributing to digital transformation in small business in the Melaka restaurants. Project Report. Universiti Teknikal Malaysia Melaka, Melaka, Malaysia. (Submitted)
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Abstract
Recently digital transformation has become a necessity that organizations must accept facing the new demands of today's digital world. Previous research has investigated opportunities provided by digital transformation but still, there are gaps when it comes to digital transformation factors. This thesis addresses the main factors faced by restaurants during their digital transformation journey. The quantitative research method is through google form in the form of a questionnaire to investigate the challenges of digital transformation in restaurants in Melaka. Research findings show that most restaurants face performance expectations, effort expectations and social influence. This study has various contributions. On the one hand, this thesis provides practitioners with the main factors facing restaurants during their digital transformation travel, this study provides literature to fill the gaps that exist in digital transformation factors.
| Item Type: | Final Year Project (Project Report) |
|---|---|
| Uncontrolled Keywords: | Digital transformation, Restaurant industry challenges, Performance expectancy, Effort expectancy, Social influence |
| Subjects: | H Social Sciences > HF Commerce |
| Divisions: | Library > Final Year Project > FPTT |
| Depositing User: | Sabariah Ismail |
| Date Deposited: | 19 Apr 2024 00:12 |
| Last Modified: | 25 Nov 2024 02:27 |
| URI: | http://digitalcollection.utem.edu.my/id/eprint/31462 |
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