Mohd Fazli, Mohamad Farhan Aiman (2023) The acceptance of self-ordering systems among new users in Melaka. Project Report. Universiti Teknikal Malaysia Melaka, Melaka, Malaysia. (Submitted)
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Abstract
This study will be conducted to examine the level of acceptance of the self ordering system among new users in Melaka. A self-ordering food system is a system that can take customer orders either through a kiosk or a smartphone. There are several factors that influence users to accept the presence of this self-ordering system such as observed ease of use, observed usability, subjective norms, and simplifying conditions. The food ordering system itself provides convenience to consumers but has some weaknesses that affect the acceptance of the system by new users. This research has been completed with a quantitative method which is a questionnaire that will be distributed to respondents around Melaka. The Pearson correlation was then used to assess the strength of the association between the study variables. A total of 150 questionnaires were distributed and answered by respondents and data were collected and examined using the Statistical Package for Social Science (SPSS) to conduct analysis and construction of graphs and tables for analysis purposes. The results obtained from this study prove that all variables are independent (perceived ease of use, perception of usefulness, subjective norms, and facilitating conditions) and have a relationship towards acceptance of to use of self-order systems among new users. Lastly, the limitations of this research project have been listed and recommendations have been provided for future researchers who are interested in the related fields.
Item Type: | Final Year Project (Project Report) |
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Uncontrolled Keywords: | System, New user, Ease of use |
Subjects: | H Social Sciences > HF Commerce |
Divisions: | Library > Final Year Project > FPTT |
Depositing User: | Sabariah Ismail |
Date Deposited: | 19 Apr 2024 00:12 |
Last Modified: | 25 Nov 2024 02:25 |
URI: | http://digitalcollection.utem.edu.my/id/eprint/31461 |
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