Post-COVID19 era, social media influence in SME sector

Wong, Woei Chen (2023) Post-COVID19 era, social media influence in SME sector. Project Report. Universiti Teknikal Malaysia Melaka, Melaka, Malaysia. (Submitted)

	Text (24 Pages) Post-COVID19 era, social media influence in SME sector.pdf - Submitted Version Download (3MB)
	Text (Full text) Post-COVID19 era, social media influence in SME sector.pdf - Submitted Version Restricted to Registered users only Download (1MB)

Abstract

The purpose of this study is to comprehend how social media in the post-Covid19 age affects Small-to-Medium Enterprise (SME) sectors. These impacts would include adjustments made by social media in SME sectors, SME sector use of social media platforms, and SME sector limitations on social media. According to the study framework, social media developments, social media platform use, and social media limitations are the elements that have an impact on the SME sector in the postCovid19 age. Based on the measurement modified from earlier research, a construct measurement was created to experimentally test the construct. In order to gather the primary information and investigate the effects of social media on SME sectors in Malim Jaya, Malacca, Malaysia, a quantitative study structured questionnaire was utilised. Distribution of the survey was done using basic random sampling and probability sampling techniques. 90 questionnaires were gathered in the Taman Teknologi Cheng neighbourhood in Melaka. Each construct's reliability and validity were evaluated using SPSS reliability analysis. On the other hand, multiple regression analysis and correlation were employed to examine the relationship between the variables.

Actions (login required)

View Item