The role of individual entrepreneurial orientation (IEO) and digital strategy performance of company

Abdullah, Farzana Izzati (2023) The role of individual entrepreneurial orientation (IEO) and digital strategy performance of company. Project Report. Universiti Teknikal Malaysia Melaka, Melaka, Malaysia. (Submitted)

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Abstract

The past few decades have seen significant technological changes including changes in the industrial landscape. Advances in technology, innovation in work processes, and global markets have increased pressure with exposure to the competition which in turn affects entrepreneurial practices and decision-making processes. Employees are the main factor in improving the performance of a company. Therefore, this study is to find out the individual-level entrepreneurial orientation (IEO) of employees in terms of being proactive, risk-taking, and innovative, achieving the goals and performance of the organization's digital strategy. As part of the empirical design, we introduce a four-dimensional scale for the performance of the organization's and individual digital strategy (Digital – Management, Infrastructure, Network, and development – MIND). With this scale, we contrast the informants' self assessment of their individual performance with their assessment of the overall organizational performance. in this study, 120 samples were collected according to the Krecjie&Morgan table and data analysis using SPSS. in addition, result also proved that there is a significant relationship between individual-level entrepreneurial orientation (IEO) which is proactive, risk-taking, and innovation and the digital strategy performance of the company. This shows that employees who are proactive, innovative, and dare to take risks will have a good effect and improve the company's performance in terms of the company's digitization. Further research will be done to increase the value of entrepreneurship in each individual to improve employee and company performance.

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