Predicting intention to purchase car dashcams in Melaka

Shahman, Ahmad Muaz (2023) Predicting intention to purchase car dashcams in Melaka. Project Report. Universiti Teknikal Malaysia Melaka, Melaka, Malaysia. (Submitted)

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Abstract

The advancement of technology in our nation has resulted in the inclusion of Dashcams in our vehicles, which may assist the driver in the event of an accident by demonstrating the facts. This study looks at the elements that influence a user's decision to buy a dashcam in Malaysia. The previous study established a conceptual research framework that may have increased the security assurance capabilities of dashcam use. Purposive sampling will be used in this study to collect 150 respondents, who will be analysed using the Statistical Package for Social Sciences (SPSS) version 27. This outcome will help with descriptive analysis, reliability, correlations, and significance. Trust has the greatest value of significance toward the independent variables other than perceived ease of use, attitude, social impact, and pricing value, according to the researcher's findings. When conducting a technology product, trust is essential because the product's security may be breached or hacked by unknown individuals. Aside from that, this study will help to enhance understanding of the user's behavioural intention to utilise dashcams.

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