The acceptability of public towards green transportation

Rasip, Nurul Shahirah (2023) The acceptability of public towards green transportation. Project Report. Universiti Teknikal Malaysia Melaka, Melaka, Malaysia. (Submitted)

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Abstract

Today, it is always intriguing to speculate about the future of technology. One explanation for this is the accelerating rate of innovation. Cities are essential to the economic growth and success of a nation. The transportation industry supplies urbanisation and urban cities with vibrancy. Rapid progress has been made in urban transportation in Malaysia, although it continues to fall short of fulfilling the needs of an expanding economy and population. Using a norm activation paradigm, this study will assess public attitudes toward sustainable transportation and their propensity to embrace environmentally friendly options such as cycling and public green transit (NAM). This study examined the role of various predictors (awareness of sustainable transport benefits, awareness of traffic problems, government policies, and symbolic motives for using a car) on citizens' acceptability of sustainable transportation options, with environmental concern serving as a mediator and self-transcendence and self enhancement as moderators. All or some of these variables are reliant on one another. This research will undertake a quantitative research method in order to answer the research questions under study. A set of questionnaires by google form will be distributed to the randomly selected respondents who are public around urban area in Melaka. Therefore this research is expected to analyze the most significant factors that influence the acceptability of public around urban area in Melaka towards green vehicle sustainability. This research will undertake a quantitative research method in order to answer the research questions under study. The data collected from the respondents were loaded on SPSS version 27 for explanatory factor analysis and multiple regression analysis. The pilot test was prepared in Google Forms and distributed to a total of 30 sample respondents. A set of questionnaires via google form will be distributed to the randomly selected 384 respondents who are public in urban areas in Melaka. As a result, only one variables significant are which is benefit awareness. The implication is strongly recommended that public’s in urban areas around Melaka consider the factors discussed in these studies when formulating successful tactics to encourage publics to use sustainable trasnportation. As a result, suggestions for future research have been made to improve the quality of this study.

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