Factors influencing financial literacy of buy now pay later (BNPL) consumption in Malaysia

Ahmad Noh, Anis Farhana (2022) Factors influencing financial literacy of buy now pay later (BNPL) consumption in Malaysia. Project Report. Universiti Teknikal Malaysia Melaka, Melaka, Malaysia. (Submitted)

	Text (24 Pages) Factors influencing financial literacy of buy now pay later (BNPL) consumption in Malaysia.pdf - Submitted Version Download (651kB)
	Text (Full text) Factors influencing financial literacy of buy now pay later (BNPL) consumption in Malaysia.pdf - Submitted Version Restricted to Registered users only Download (1MB)

Abstract

The problem of dept traps has been around for a long time since personal loans and the use of credit cards. However, it happens consciously while the debt trap due to Buy Now Pay Later happens unconsciously due to the low level of consumer financial literacy. Therefore, this study aims to identify the level of financial literacy of Buy Now Pay Later users, to investigate the factors that affect consumer financial literacy among Buy Now Pay Later users and analyze whether the identified factors have a positive relationship with financial literacy . The methodology used in this study is through a questionnaire that has been distributed to 384 people who will be involved in this session. The results of this study will show that Buy Now Pay Later users have a high level of financial literacy. All hypotheses were tested, and it was found that all variables from H1 to H5 were accepted. This means that Financial Knowledge, Financial Behavior, Financial Attitude, Family Influence, and Peer Pressure have a positive relationship with BNPL's level of financial literacy. Financial attitudes have a high impact on financial literacy. Based on the results of this study, it was found that various parties need to play an important role in increasing the level of financial literacy among BNPL users to avoid more users falling into this department.

Actions (login required)

View Item