Utilization of digital marketing and e-commerce in SMEs of Ipoh, Perak

Balan, Prasana (2023) Utilization of digital marketing and e-commerce in SMEs of Ipoh, Perak. Project Report. Universiti Teknikal Malaysia Melaka, Melaka, Malaysia. (Submitted)

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Abstract

SMEs have been at the core of Malaysia's economic transition from a low-income country to an upper-middle-income country since the 1990s, and they are a major source of employment and development. The loss of business possibilities has been attributed to the Movement Control Orders (MCOs) and the floods that devastated many SMEs. The goal of this study is to determine how SMEs use digital marketing channels to successfully manage and regulate their businesses in the face of unpredictably natural disasters, as well as to assess which digital marketing channels are most beneficial in promoting SMEs' business growth. This study was conducted using a variety of digital marketing channels, including mobile marketing, search engine marketing (SEM), social media marketing, and e-mail marketing. Therefore, questionnaires will be created, administered, and physically distributed to 120 individuals. SME owners of Ipoh, Perak will make up the population.

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