The factor of online purchase intention among UTeM student in post covid

Lim, Jia Zheng (2023) The factor of online purchase intention among UTeM student in post covid. Project Report. Melaka, Malaysia, Universiti Teknikal Malaysia Melaka. (Submitted)

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Abstract

Purchase intention is referring to the probability that a customer will buy a product or service. Before pandemic Covid-19 start, they are preferring walk in store rather than online purchasing this is because, seeking physical product is more safety. Since the Covid-19 pandemic, online purchasing behaviour has become more popular because due to the pandemic most of the people are stay at home, so the purchase intention among UTEM student will be increase during the pandemic. After Covid-19 pandemic, the consumers are already fit in to the online purchasing so they are more preferring this method. This study used quantitative approaches to find out how UTEM students rated their purchasing intentions before and after Covid-19. To complete this study, a measuring instrument in the form of a questionnaire was used, and it was supplied to the research location, Faculty of Technology Management & Technopreneurship (FPTT) UTEM, Melaka. The information gathered from the form a convenience sample of UTeM Students as respondents which total up into 196 respondents. Social media marketing, online purchasing platform services, payment gateway services are the three constructs in the survey have a significant relationship to the online purchase intention.

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