The factor of bingobox technology adoption towards consumers behavioral intention in Malaysia during epidemic of covid-19

Rosli, Nur Ain Athira (2023) The factor of bingobox technology adoption towards consumers behavioral intention in Malaysia during epidemic of covid-19. Project Report. Melaka, Malaysia, Universiti Teknikal Malaysia Melaka. (Submitted)

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Abstract

Earlier this year, China's pioneer in human-free and cashless convenience shops, Bingobox, was launched in Malaysia. It is also a salient feature of this retail model as customers are free to shop at their own rate without help from store employees. A QR code must be scanned in order to access the Bingobox shop. Whenever you go shopping, just scan the QR code to see how much you spent. You don't have to do anything to get your purchases into the system. This system is very new for use by Users. Therefore, the study aimed on how the factors analyzed by the UTAUT2 model the factor of bingobox technology adoption towards consumers behavioral intention in Malaysia. The research questions were generated to determine the factors that has statistically significantly affected their consumer behavioural intention. There are seven independent variables to be considered in the proposed UTAUT2 model after modified, which includes Performance Expectation, Effort Expectation, Social Influence, Facilitating Condition, Perceived Risk, Hedonic Motivation, Price Value, and Habit. The data obtained from questionnaire was recoded by SPSS and SmartPLS 3.0 was used to perform PLS-SEM path coefficient for data analysis. In conducting this study of the research project, the quantitative method was chosen for data collection, and the Statistical Package from the Social Science (SPSS) version 26 is used for data analysis. The constructed questionnaires are distributed to 150 of the target subjects through the URL or links of Google Form via WhatsApp, Telegram, Facebook and other network-based applications. The results show that seven independent variables have significant relationship with the dependent variable and are beneficial for practitioners and government to make more use of technology for sustainable business.

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