The effectiveness of smart farming in Malaysia agriculture sector

Zoll, Hazira (2023) The effectiveness of smart farming in Malaysia agriculture sector. Project Report. Melaka, Malaysia, Universiti Teknikal Malaysia Melaka. (Submitted)

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Abstract

“The Effectiveness of Smart Farming in Malaysia agriculture sector” has contributed to improving the quality and quantity of the country's agriculture in addition to the use of advanced new technology. The dominant explanation for this trend is the use of Smart Farming in agriculture with the independent factors of performance expectations, effort expectations, social influence and facility conditions. Previous studies have used the UTAUT Theory in this research related to agriculture, therefore the researcher also used it as a guide in completing this research. The researcher uses data from SPSS which is the result of descriptive analysis and reliability analysis to explain the correlation between the four factors and the adoption of Smart Farming. The effectiveness of Smart Farming can be recognized in terms of increasing firm production, revenue, and reducing expenses in the agricultural industry. Our findings indicate that the adoption of Smart Farming cannot be explained by hypotheses centered on social influence and facilitation condition, and they show where in this process inequality is generated and where it is not.

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