Measuring the factors of eco-innovation practices among halal hub manufacturers in Melaka during endemic covid-19

Mohd Latif, Nurul Khalili (2023) Measuring the factors of eco-innovation practices among halal hub manufacturers in Melaka during endemic covid-19. Project Report. Melaka, Malaysia, Universiti Teknikal Malaysia Melaka. (Submitted)

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Abstract

Eco-innovation in Malaysia’s SME industry is a key determinant of environmental sustainability. The current trend of enhancing good environmental management in the Malaysian SME Industry influences the goal of competitive advantage in the Malaysian SME Industry. A conceptual framework of eco-innovation factors on eco-innovation practices for halal hubs is needed to understand the origins of the impact of eco-innovation factors and eco-innovation practices. This study aims to help the Melaka SME industry to measure eco-innovation factors by using eco-innovation practices for halal hub. The study consists of four independent variables which are Technological Capabilities, Environmental Organizational Capabilities, Environmental Regulation and Competitive Pressure. The dependent variable is the eco-innovation practice for halal hub. Survey data collected from 100 respondents were analyzed using the Statistical Package from the Social Sciences (SPSS) version 27. This research uses as probability sampling purposive sampling technique. The constructed questionnaire will be distributed online during Endemic COVID-19 by the URL or link of Google Form through e-mail, WhatsApp, Facebook, and other network-based applications. By the analysis of collected data from target populations, the findings reveal that four independent variables have a significant relationship towards the dependent variable, also the beneficiary for the company in adapting their competitive even though the crisis of COVID-19 pandemic.

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