Factors influencing young consumers’ intention for switching behaviour in online shopping platform

Nik Kamaruzlan, Nik Ammar Hazim (2023) Factors influencing young consumers’ intention for switching behaviour in online shopping platform. Project Report. Melaka, Malaysia, Universiti Teknikal Malaysia Melaka. (Submitted)

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Abstract

Due to the hectic schedules of most people in the twenty-first century, online shopping has attained a prominent position. In this circumstance, online shopping became the most convenient and appropriate method of purchasing for them. The Internet has transformed how consumers shop and has significantly expanded its global perspective. The act of purchasing goods and services through an online store is known as business-to-consumer online shopping, and it is equivalent to traditional storefront shopping. This research mainly highlights the factors influencing consumers’ intention for switching behaviour on online shopping platforms. This study applied quantitative research and data was collected using a questionnaire that has been distributed randomly selected by 251 respondents. Smart PLS 4 software is used to look at the relationships between dependent and independent variables. This research also uses Partial Least Squares (PLS), which is a component-based SEM method. The results show six hypotheses were accepted which are E-service quality Has Significant Positive Impact on Satisfaction, Information Quality has significant positive impact on Satisfaction, Satisfaction has significant positive impact on Switching Behavior, Social Influence has significant positive impact on Satisfaction, Social Influence has significant positive impact on Switching Behavior while the three hypotheses were rejected which are E-service quality has significant positive impact on Switching Behavior, Information Quality has significant positive impact on Switching Behavior and System Quality has significant positive impact on Switching Behavior.

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