Factors contributing to addicting taking selfie photos among Malaysian adults

Rushidi, Ainnur Safura (2023) Factors contributing to addicting taking selfie photos among Malaysian adults. Project Report. Melaka, Malaysia, Universiti Teknikal Malaysia Melaka. (Submitted)

Text (Full Text) Factors contributing to addicting taking selfie photos among Malaysian adults.pdf - Submitted Version Download (1MB)

Abstract

Selfies have become a part of people's daily lives, and they have become a worldwide craze, with people taking selfies virtually every second using a smartphone, digital camera, or webcam. Unfortunately, this tendency might be rather concerning because it can lead to obsession to selfie-takers. This research discusses the factors contributing to addicting taking selfie photos among Malaysian adults and analyze relationship between the factors that influence addiction in taking selfies and the negative impact could happen because of it. Quantitative research was used to conduct this research. Therefore, the questionnaire will be distributed to the Malaysian adults via social media. By distribution targeting Malaysian adults, researcher collect 400 respondent. The partial least squares (Smart PLS 4) are used to analyze the collected data. The results show that three hypotheses (perceived enjoyment, status seeking, trendsetter personality) are accepted, and three hypotheses (attention seeking, social competition, social interaction) are rejected. Finally, determine the most critical factor.

Actions (login required)

View Item