Case study of downstream supply chain activities among halal food manufacturers in Melaka

Efendi Nurdin, Muhamad Redhuan (2022) Case study of downstream supply chain activities among halal food manufacturers in Melaka. Project Report. Melaka, Malaysia, Universiti Teknikal Malaysia Melaka. (Submitted)

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Abstract

The Halal food industry is a vital importance to Muslims world wide as it gives them a sense of security that whatever they consume, use and purchase is Syariah compliant. Globally, non-Muslims are becoming more and more interested in halal food products because the term is associated with good, safe, and high-quality standards. For this reason, Malaysia has long stated its desire to establish itself as a major global center for the manufacture and supply of halal products and services. The government recently announced the creation of the Halal Industry Development Corporation (HDC) and reaffirmed its determination to play a leading role in the halal industry because it believes there are more business opportunities to be seized. The area case study is at Halal Hub, Melaka. The data were collected from five companies and they are mostly managers and very experience people that will been interview as respondents. Qualitative method is used for this study. The findings indicated that the elements and goals that were employed are related to one another and are successful in enhancing customer satisfaction. This approach offers a better platform to facilitate better customer and company engagement for a better future. This research explores the Halal hub industry on their downstream sector. This research aims to provide a comprehensive understanding of the downstream supply chain dynamics and performance of halal food manufacturing companies in Melaka, and inform strategies for increasing efficiency and effectiveness in the supply chain as well as government policies and regulations to support the industry.

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