The effect of perceived risk on online shopping among indian students at UTeM

Vvahar, Daniel Sagayam (2023) The effect of perceived risk on online shopping among indian students at UTeM. Project Report. Melaka, Malaysia, Universiti Teknikal Malaysia Melaka. (Submitted)

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Abstract

Online shopping is a platform that is used frequently in this 21st century. During the pandemic hit the world in 2020, all the retail stores were closed, and people bought products according to their necessary online, which had no more options. The most popular online platforms in Malaysia are Lazada, Shopee and Mudah.my, from which Malaysians often buy products. This study is to identify the factors affecting online shopping behaviour, study the and determine the most significant factor of perceived risk factor and online shopping behaviour among UTeM Indian students. The independent variables for this research are financial risk, product quality risk, time risk, and social risk. This research uses quantitative analysis to obtain the necessary information by using primary data that distribute the form. The online survey questionnaire via Google form used as primary data and the secondary data from online research such as articles, journals and academic books used in this research. Besides, this study consists of reliability and validity to ensure that this research is reliable and accurate, while a cross-sectional study can obtain data from a period. The research design applied the questionnaires as the analysis method, and 278 respondents were configured as the sample size for this analysis. Data are obtained and interpreted using the Statistical Package for Social Science (SPSS) software for the questionnaire related to this research and multiple regression analysis to determine the nature of the connection between two variables.

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