Tan, Wee Nee (2023) Factors affecting fintech usage among young adults in Malaysia. Project Report. Melaka, Malaysia, Universiti Teknikal Malaysia Melaka. (Submitted)
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Abstract
National lockdowns in Malaysia as a result of Covid-19 have accelerated Fintech implementation. Fintech adoption has been increased in Malaysia as a result of measures taken to combat the Covid-19 epidemic. This research is to evaluate what are the factors affecting the sudden Fintech use in Malaysia. The study aims to discover the relationship between performance expectancy, effort expectancy, social influence, facilitating condition, perceived risk and government initiatives with the use of Fintech. Based upon the Unified Theory of Acceptance and Use of Technology (UTAUT) and the Theory of Reasoned Action (TRA), the quantitative method was employed via online survey of 156 respondents.
| Item Type: | Final Year Project (Project Report) |
|---|---|
| Uncontrolled Keywords: | Fintech, Malaysia, Unified theory of acceptance and use of technology (UTAUT), Theory of reasoned action (TRA) |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HF Commerce |
| Divisions: | Library > Final Year Project > FPTT |
| Depositing User: | Norfaradilla Idayu Ab. Ghafar |
| Date Deposited: | 30 Nov 2023 03:10 |
| Last Modified: | 20 Nov 2024 06:39 |
| URI: | http://digitalcollection.utem.edu.my/id/eprint/31195 |
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