Factor contributing to online shopping customer satisfaction and e- loyalty

Shafiee, Muhammad Shafiq (2023) Factor contributing to online shopping customer satisfaction and e- loyalty. Project Report. Melaka, Malaysia, Universiti Teknikal Malaysia Melaka. (Submitted)

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Abstract

More the online shopping buying online has become more important for customer to satisfied buying product and service online. Online shopping has more use by customer to purchase product. This research discusses the factor contributing to online shopping customer satisfaction and e-Loyalty and analyze the relationship of the factor and customer satisfaction. The research was held using quantitative research method between model variable, analyzed data, investigated the study model, and assessed the linkages between its component pieces using Structural Equation Modeling. Partial Least Squares (PLS) is the component-based SEM method for analyzing the correlations between dependent and independent variables. The results show that two hypotheses (service quality and website quality) are accepted, and three hypotheses (information quality) is rejected. Finally, determine the most critical factor. Quantitative research was used to conduct this research. online surveys provide quick insights. Depending on your target audience and the number of responses you’d like to collect, the results from an online survey project with our quantitative research. Therefore, the questionnaire will be distributed to 200 respondents the Malaysian public via social media. The social partial least squares (Smart PLS 3) are used to analyze the collected data. This study is aimed for customer satisfaction online shopping and e-loyalty that response in this study.

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