Case study of halal logistics on customer satisfaction

Azli, Muhammad Irfan Hakimi (2023) Case study of halal logistics on customer satisfaction. Project Report. Melaka, Malaysia, Universiti Teknikal Malaysia Melaka. (Submitted)

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Abstract

The Halal food industry is a vital importance to Muslims world wide as it gives them a sense of security that whatever they consume, use and purchase is Syariah compliant. Halal food products are gaining popularity worldwide among non-Muslims due to the term's association with high quality, safety, and quality. Malaysia has long stated its desire to become a major global hub for the production and supply of halal goods and services as a result. Moving materials and equipment to where they will be used is what is meant by the term "logistics." The quality of construction is affected by the effective management of logistics. As a result, the logistics management depends on the activity schedule and suppliers. The delivery of all on-site materials and equipment should arrive on time and be placed in the appropriate location. It is essential to ensure that the construction goes off without a hitch and that the logistics of the materials' delivery to the site are efficient. The area of the case study is at Halal Hub, Melaka. Fives respondents and they are mostly managers and well experienced people that will play the roles as respondents. Qualitative method is used for this study. The results showed that elements and objectives that has been used is related to each other and make it through the way in order to improve the customer satisfaction. This method provide a better platform to better facilitate the engagement between logistics and customer for a better future.

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