Caryl, Wai Shiu Yen (2023) Analyzing the factors affecting customer satisfaction with online food delivery service during the covid-19 pandemic in Klang District, Malaysia. Project Report. Melaka, Malaysia, Universiti Teknikal Malaysia Melaka. (Submitted)
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Analyzing the factors affecting customer satisfaction with online food delivery service during the covid-19 pandemic in Klang District, Malaysia.pdf - Submitted Version Download (1MB) |
Abstract
In Malaysia, the online food delivery service industry is expanding and has a promising future. Customers are requesting takeout food delivered in parallel with government standard practise in the Covid-19 pandemic, since social isolation has becoming the new norm. Using a quantitative method, the study investigates the factors affecting customer satisfaction with online food delivery services in Klang District, Malaysia during the covid-19 pandemic. A measurement tool in the form of a questionnaire was employed to complete this study, and the survey was given to respondents who are living in Klang district. The information was gathered from a convenience sample of Klang district customers who had utilised an online food delivery service. Price, promotion, e-service quality, food quality, and satisfaction are the five constructs in the survey.
| Item Type: | Final Year Project (Project Report) |
|---|---|
| Uncontrolled Keywords: | Customer satisfaction, Online food delivery, Covid-19, Price, Promotion, E-service quality, Food quality |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HF Commerce |
| Divisions: | Library > Final Year Project > FPTT |
| Depositing User: | Norfaradilla Idayu Ab. Ghafar |
| Date Deposited: | 30 Nov 2023 02:47 |
| Last Modified: | 20 Nov 2024 07:24 |
| URI: | http://digitalcollection.utem.edu.my/id/eprint/31185 |
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