Analyzing the factors affecting customer satisfaction with online food delivery service during the covid-19 pandemic in Klang District, Malaysia

Caryl, Wai Shiu Yen (2023) Analyzing the factors affecting customer satisfaction with online food delivery service during the covid-19 pandemic in Klang District, Malaysia. Project Report. Melaka, Malaysia, Universiti Teknikal Malaysia Melaka. (Submitted)

	Text (24 Pages) Analyzing the factors affecting customer satisfaction with online food delivery service during the covid-19 pandemic in Klang District, Malaysia.pdf - Submitted Version Download (244kB)
	Text (Full Text) Analyzing the factors affecting customer satisfaction with online food delivery service during the covid-19 pandemic in Klang District, Malaysia.pdf - Submitted Version Restricted to Registered users only Download (1MB)

Abstract

In Malaysia, the online food delivery service industry is expanding and has a promising future. Customers are requesting takeout food delivered in parallel with government standard practise in the Covid-19 pandemic, since social isolation has becoming the new norm. Using a quantitative method, the study investigates the factors affecting customer satisfaction with online food delivery services in Klang District, Malaysia during the covid-19 pandemic. A measurement tool in the form of a questionnaire was employed to complete this study, and the survey was given to respondents who are living in Klang district. The information was gathered from a convenience sample of Klang district customers who had utilised an online food delivery service. Price, promotion, e-service quality, food quality, and satisfaction are the five constructs in the survey.

Actions (login required)

View Item