Consumer intention toward self-service technology in fast food restaurant in Perlis Malaysia

Tan, Lay Fern (2020) Consumer intention toward self-service technology in fast food restaurant in Perlis Malaysia. Project Report. Melaka, Malaysia, Universiti Teknikal Malaysia Melaka. (Submitted)

	Text (24 Pages) Consumer intention toward self-service technology in fast food restaurant in Perlis Malaysia.pdf - Submitted Version Download (1MB)
	Text (Full Text) Consumer intention toward self-service technology in fast food restaurant in Perlis Malaysia.pdf - Submitted Version Restricted to Repository staff only Download (1MB)

Abstract

Today, the self-service kiosk is the things that must have in fast food restaurant. Therefore, this research aims to investigate consumer’s intention to use self-service technology in Perlis, Malaysia. This researcher chooses Perlis as research location because Perlis is state that is lees developed in the field of technology in peninsular Malaysia. The specific problem that addressed in this study was lack of understanding how to use the technology and a lack of knowledge operate the system and consumers find it difficult to use. The purpose of this quantitative study was use technology Acceptance Model (TAM) as a purpose of framework to examine the factors that could influence consumer’s intention toward self-service technology in Perlis. There are 3 factors such as perceived usefulness, perceived ease of use and perceived enjoyment with consumer’s intention toward self-service technology. A quantitative research design was chosen to investigate the research problem and associated questions. The population for this study 20–39-year-old consumer in Perlis have 42,800 person. The target sample for this study was 100 respondents. Furthermore, the Partial Least Squares Structural Equation Modelling (PLS-SEM) had been conducted in this study.

Actions (login required)

View Item