Channels of distribution as a strategic tools in purchasing technical goods and services

Azmi, Nurul Balqis Iellani (2022) Channels of distribution as a strategic tools in purchasing technical goods and services. Project Report. Melaka, Malaysia, Universiti Teknikal Malaysia Melaka. (Submitted)

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Abstract

The purpose of this study was to assess the factors involved in channels of distribution as a strategic tool in purchasing technical good. The study sought to answer the following specific objectives: To identify the factors involved in the channel of distribution and to identify what are the buying power, purchasing power and greater supply in the channel of distribution can be used as a strategic tool in purchasing technical goods. The study educated on what are the factors involved in channels of distribution as a strategic tools in purchasing of technical goods. The study adopted a descriptive research. The study was based on technical good companies.The target population was 150 employees from technical companies in Johor. The sample size of the study was 108 respondents using simple random sampling technique. The primary data was collected using questionnaire and then analysed using weighted averages, mean and percentages and the data was presented using frequency tables. The findings showed that there are all independent variables are significantly correlated namely buying power, purchasing power and greater supply as factors towards strategic tool in purchasing technical good. For recommendation are future studies can address the other variables that are not included in this research such as skills, experience, and others. The result of this study is predicted to provide positive factors towards strategic tool in purchasing technical good.

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