The challenges of startup online grocery : A study in Melaka

Rezali, Noraisah (2023) The challenges of startup online grocery : A study in Melaka. Project Report. Melaka, Malaysia, Universiti Teknikal Malaysia Melaka. (Submitted)

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Abstract

Online grocery refers to the buying and delivery of food and household essentials through the internet. Consumers can purchase items from a virtual storefront, such as a website or mobile app, and have them delivered to their homes or designated pickup locations. This allows for convenience and flexibility for customers, as they can shop from the comfort of their own homes and have items delivered at a time that is convenient for them. Additionally, many online grocery stores offer features such as personalized recommendations and the ability to save past orders for easy reordering. As we know, the adoption of online grocery shopping is growing rapidly at the moment. This has led many entrepreneurs want to change brick mortar business to bricks and clicks business. This bricks and clicks is refer to the combination of a physical retail location (the brick) and an ecommerce sales channel, or online store (the click). Therefore, this research was done to examine the challenges to start up an online grocery. This research is purposely target to all the new entrepreneurs that want to start the online grocery businesses. and inventory management) and a dependent variable (online grocery) in this research. A probability sampling technique is used for the study and the sample was selected from all the entrepreneurs that has stable their online grocery business in Melaka so that we know the exact challenges that will contribute to start up an online grocery. A five-point Likert scale questionnaire will use. The questionnaires are analysed with the help of Statistical Packages for Social Science (SPSS). The findings shows that there are two independent variables management) that have a strong relationship towards online grocery. However, an independent variable in this research which is efficiency in deliveries is not significant towards online grocery due to some reasons. For the recommendation, the researcher suggest that future researcher can address other variables that are not included in this research for more accurate data. As conclusion, the researcher really hopes that this study can help new entrepreneurs to have a bright future for their online grocery business.

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