Reliability of halal traceability system to improve halal supply chain performance for flesh-meat industry

Azman, Nur Anissa Farzana (2023) Reliability of halal traceability system to improve halal supply chain performance for flesh-meat industry. Project Report. Melaka, Malaysia, Universiti Teknikal Malaysia Melaka. (Submitted)

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Abstract

Due to rising global consumer demand, halal has emerged as one of the qualities being explored, particularly in food production in Muslim nations. Muslim consumers are very concerned about the integrity of Halal food due to the rising number of cases involving the misuse of the Halal logo and uncertain Halal food quality. There are flaws in the process of determining Halal food, according to the many reports on the problems of fraud cases and contamination in Halal products. To maintain the authenticity of Halal products, food firms must be ready to put in place a methodical traceability system and understand how environmental elements related to the Halal industry affect the performance and supply chain integrity of Halal foods. As a result, the major goal of this study is to investigate how the halal traceability system affects the integrity of the halal supply chain for the flesh-meat industry, particularly in terms of how it helps to strengthen the integrity of the halal supply chain.

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