The influence of motivations and shopping experiences toward Malaysian purchase intention of second-hand clothes through consumer attitude as the mediator and perceived consumer

Ahmad Tarmzi, Noor Amiza Hanna (2023) The influence of motivations and shopping experiences toward Malaysian purchase intention of second-hand clothes through consumer attitude as the mediator and perceived consumer. Project Report. Melaka, Malaysia, Universiti Teknikal Malaysia Melaka. (Submitted)

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Abstract

In recent decades, the consumption and purchase of used clothing has become increasingly popular. Consumers are engaging in consumption sustainability with increasing awareness of the environmental and social impact of the fashion industry, including shopping for second-hand clothing. These changes have attracted the attention of many efforts around the world to investigate the dynamics behind consumer purchasing behaviour. Taking this into account, the present research looks at the factors that lead customers in Malaysia to consider buying second-hand clothing. By using the Theory of Planned Behaviour, this study has established a thorough research model (PTB). A questionnaire survey was used to obtain the data. Hypotheses were tested using SPSS and Smart PLS 4.0, which dissected the influence of shoppers' motives (e.g., fair pricing, treasure hunting, vintage fashion seeking, and environmental concern) and past experiences on their views of second-hand clothing. This research also looked at how customers' perceptions of their own efficacy as shoppers affected their perspectives intention to buy used clothes. The research results demonstrated that consumer attitudes regarding second-hand clothing are highly affected by vintage fashion seeking, environmental concern, and shopping experiences. The same is true for consumers' attitudes, which have a substantial role in whether they plan to buy used clothing. Accordingly, there was no statistically significant correlation between consumer attitudes and intentions to buy second-hand clothing and coupled with the mediating influence of consumers' perceived effectiveness. Finally, the study's limits and potential future paths are examined along with its theoretical and practical consequences.

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