The effectiveness using marketing automation system for entrepreneur in Malaysia

Mohd Fizar, Mohamad Haziq Haiqal (2023) The effectiveness using marketing automation system for entrepreneur in Malaysia. Project Report. Melaka, Malaysia, Universiti Teknikal Malaysia Melaka. (Submitted)

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Abstract

More and more businesses are being impacted by digitization. This encompasses the emergence of new possibilities as well as new problems. As a result of this advancement, more businesses are beginning to adopt software tools and incorporate digitalization into their strategy. Marketing automation has become a buzzword in the marketing industry in recent years. Marketing automation is intended to be used as a tool to make a marketer's job simpler, not only to automate marketing tasks. This application allows you to monitor real- time data and discover marketing components that are and are not successful. Instead of guessing, these insights may be utilised to decide how to optimise future efforts. As a result, the purpose of this research is to look into the efficacy of implementing a marketing automation system for Malaysian entrepreneurs. The researcher also incorporates independent variables linked to marketing automation systems, such as technical knowledge, marketing automation system pricing, and marketing automation system kinds and features. A questionnaire is a structured written questionnaire that the respondent must complete, with their responses often recorded within a set range of alternatives. Entrepreneurs in Malaysia who employ marketing automation systems are given a set of questionnaires. The researcher anticipated to obtain the perspective or level of the users towards the efficacy of employing marketing automation system for entrepreneur in Malaysia at the conclusion of the study.

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