The effectiveness use of quick respond (QR) code technology towards business in Melaka

Ali, Khairul Aisamuddin (2023) The effectiveness use of quick respond (QR) code technology towards business in Melaka. Project Report. Melaka, Malaysia, Universiti Teknikal Malaysia Melaka. (Submitted)

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Abstract

In the era of globalization, advancements in information and communication technology have significantly altered the purchasing preferences of customers, who now prefer to buy simultaneously on both online and physical platforms. The QR Code is one of the new technology’s shops can utilize to adapt to these changes (Quick Response code). Quick response (QR) codes are also incredibly effective as business tools for businesses. As a result, the aim of this study was to evaluate the effectiveness use of QR code technology towards business in Melaka. Besides that, this study extract Technology Acceptance Model (TAM) into research framework for identify the factors that influence effective usage of QR code technology towards business in Melaka. This was descriptive research, and the data collected using the questionnaire from 150 respondents, with the majority of the respondents are own a business. Besides, to analyze the collected data, the researcher will be using the Statistical Package for Social Science (SPSS). To describe the variables numerically and find the relationship between the independent variables and the dependent variables, researcher uses the descriptive analysis and Pearson correlation analysis as the data analysis techniques. The results showed that the effective usage of QR code in business has a significant impact of the factors influencing the QR code technology which is perceived usefulness, perceived ease of use and perceived security while there is no significant relationship between the feasibility with the effective usage of QR code technology towards business. Researcher finds that perceived usefulness is the main factor that influence the QR code effectiveness towards business. The implication of this study is researchers may learn the effects and factors of the increased the effective usage of quick respond (QR) code towards business in Melaka.

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