Factors motivating consumers' eco-friendly products acquisition in the Malaysian emerging market

William, Delphina Ann (2023) Factors motivating consumers' eco-friendly products acquisition in the Malaysian emerging market. Project Report. Melaka, Malaysia, Universiti Teknikal Malaysia Melaka. (Submitted)

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Abstract

This study will concentrate on the factors that influence Malaysian consumers' purchases of eco-friendly products without regard to age group. For this study, the researcher used descriptive research.The goal of descriptive research is to describe a population, situation, or phenomenon accurately and thoroughly. This study's research employed the quantitative method, which entailed the development of an online questionnaire. This section will include about 156 Malaysians from various states. Malaysian adults who prefer and dislike to purchase eco-friendly products comprise the study's population. Those who regularly buy green products aswell as those who have never bought green products are encouraged to complete the questionnaire. The researcher can administer questionnaires or they can be self-administered. Self-administered questionnaires are more common due to their ease of use and low cost, but researcher-administered questionnaires provide more in-depth information. The Social Sciences Statistical Suite (SPSS) version 27.0 was used to conduct the reliability, descriptive, correlation coefficient, and multiple regression analysis studies. This work addresses some of the organizational ramifications. Furthermore, flaws in the research have been identified. As a result, future research directions have been suggested. As a result, future researchers will uncover new avenues for future research to address this issue. The study's findings are hoped to be beneficial not only to consumers, but also to the government, policymakers, and manufacturers.

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