The importance of content creations of social media platforms among small and medium-sized enterprises (SMES) effective marketing

Mohd Helmi, Nurul Asyikin (2023) The importance of content creations of social media platforms among small and medium-sized enterprises (SMES) effective marketing. Project Report. Melaka, Malaysia, Universiti Teknikal Malaysia Melaka. (Submitted)

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Abstract

Nowadays, everything has been digitalized, not to excluded marketing for almost all business including small and medium-sized enterprises (SMEs). The cost and coverage of marketing area can be decided according to each businesses preferences when the business need to use the paid advertisement in social media platforms like Facebook, Instagram and TikTok as these platforms has many users and potential audiences or customers. This research will conduct to identify the best content creations that impactful and helps in attracting new customers and to determine the type of social media platforms should entrepreneurs use. The research also conducted to examine the relationship of effective and attractive content between the online platform and offline platform. The independent variables of this research are use of social media, content creation, and use of online, offline platforms while the dependent variable is SMEs’ effective marketing. The quantitative methodology used in this study towards food and beverages (F&B) entrepreneurs in Banting, Selangor. The findings show that there are significant relationship between all independent variables and dependent variable. This research could give benefits to fellow and new entrepreneurs in using social media platforms as marketing places as well as utilizing best content that helps in attracts new customers through posting on social media.

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